2017 National
Active Travel
Conference

Wednesday 14 June, The Studio Glasgow

Building Relationships: Increasing Support

Walking, Cycling, Connecting Communities is a group of organisations working for a Scotland which supports walking and cycling as the natural choice for short journeys.

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The aim of the WCCC National Active Travel Conference 2017 is to inspire delegates to better understand and engage in the culture and language employed by those who are not direct advocates of active travel. We want to move away from preaching to the converted and towards listening to the unconverted. The vision is to understand how we can walk in their shoes and talk in their language to help us overcome barriers and better promote active travel throughout Scotland.

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Agenda*

09:00 – 10:00 Registration, refreshments and exhibition

 

10:00 – 10:10 Chair’s opening remarks

Dougie Vipond, Broadcaster

Session 1

10:10 – 10:40 Communicating the Scottish Government’s Active Travel

vision

Humza Yousaf MSP, Minister for Transport and the Islands,
The Scottish Government

Includes questions & discussion

10:40 – 11:00 Keynote Speaker:

Delivering Active Travel Without the Hot Air

Dr Steve Melia, Senior Lecturer: Planning & Transport, University of the West of England

11:00 – 11:20 Making active travel matter more in Edinburgh

Lesley Hinds, Former Councillor, Lord Provost and Transport Leader, The City of Edinburgh Council

11:20 – 11:30 Questions and discussion

to Steve Melia and Lesley Hinds

11:30 – 12:00 Refreshment break and exhibition

Session 2

12:00 – 13:00 Panel discussion and questions from the floor:

Listening to Alternative Perspectives on active travel

  • Neil Greig, Director of Policy and Research, IAM RoadSmart
  • Chris Little, Regional Policy Advisor, Road Haulage Association Ltd
  • Panelist TBC – High Streets/Business Improvement Districts
  • Panelist TBC  – Housing
  • Panelist TBC – Education and/or Health Professionals

 

13:00 – 14:00 Lunch and exhibition

 

Session 3

14:00 – 14:40 Masterclass sessions:  Reaching out to new audiences for

active travel

Choose only ONE from the sessions below:

Masterclass A – Using the Place Standard Tool for better community engagement
Diarmaid Lawlor, Director of Place, Architecture & Design Scotland
Johnny Cadell, Design Advisor, Design Forum, Architecture & Design Scotland

Masterclass B – Delivering effective social marketing strategies
Tim Steiner, Marketing and Communications Director, SYSTRA Ltd

Masterclass C – Identifying and communicating with different stakeholders 
Speaker TBC

 

14:40 -14:45 Transition back to the auditorium

 

14:45 – 15:00 Masterclass feedback

 

15:00 – 15:20 Making active travel a priority for local government

Paul Lawrence, Executive Director – Place, The City of Edinburgh Council

15:20 – 15:30 Evaluation and final remarks by the Chair

 

15:45 Close of Conference

 

*SUBJECT TO CHANGE

 

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Cycling Scotland, Living Streets Scotland, Paths for All, Sustrans Scotland.

 

Contact: news@eventsbase.co.uk

 

LATEST NEWS

Exhibition Opportunity

The WCCC National Active Travel Conference is a great opportunity to exhibit to delegates representing a wide range of public, private and charitable organisations that support active travel, so don’t miss out on this opportunity! Details will be available soon.  Contact shona@eventsbase.co.uk for more information.

 

'Walking, Cycling, Connecting Communities'
Working for a Scotland which supports walking and cycling as the natural choice for short journeys.

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Walking, Cycling Connecting Communites.

Delivery of the conference supported by: